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We do ordinary extraordinarily well.

Welcome To Reliable Insurance

At Reliable Insurance, we strive to provide exceptional insurance solutions and great customer service at the lowest cost possible. We're proud to serve the Lafayette and West Lafayette areas. We operate on 3 basic principles: Do what's right, do the best we can, and treat others as we would want to be treated.

More than anything else, we want to exceed all of your expectations when it comes to quality products and value-added service.

Together, our team has over 80 years of combined insurance industry experience. Our entire team lives locally, and our top priority is to serve you, understand your situation, diagnose your exposures, and develop a customized insurance and risk management program that is tailored to your needs.

How we can help you?


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    Auto & Home

    You need the best protection for your two most valuable personal possessions: your vehicle and your home. We make the process easy by comparing top insurance companies and explaining each policy, helping you choose the right one for you.

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    Business Insurance

    Your business is your livelihood, and we want to help you protect it. We'll discuss policy options for Commercial Property, General Liability, Business Auto, Workers’ Compensation, Umbrella Liability, and Bonds—to best serve the needs of your company.

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    Life Insurance

    We provide a host of other insurance options including: Annuity, Individual Retirement Account (IRA), Life Insurance, and Personal Umbrella Insurance. Whether you are a local, a Purdue student or faculty member, an International Student, or from the surrounding Indiana area, we are here to help meet your insurance needs.

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Why Choose Us

Every day we try to live out our motto, “We do ordinary extraordinarily well.” We return calls promptly. We communicate clearly. We follow up. We are compassionate. We advocate for you when there’s an issue. We treat others with respect. We explain your coverage options. We listen. The way we service our clients is not rocket science, but the way we do it separates us from other insurance agencies. We always strive to:

  • Respond to our clients' voicemail messages within 4 business hours.
  • Offer an annual policy/coverage review.
  • Advise you on your risk management options.
  • Act as your insurance advocate, always putting your interests first.
  • Offer you the best coverage at the most competitive rates possible.

The ultimate test of any insurance agency is in how they handle claims. When a claim occurs, our staff will work with you to make sure everything is handled quickly and fairly.

Why Choose an Independent Insurance Agency?

As an independent insurance agency, Reliable Insurance Solutions offers many different types of insurance with many different carriers. You wouldn't want to eat at a restaurant that only has one item on the menu, so why should you settle for an insurance agency that only sells one type of insurance or only offers one carrier?

We aim to provide the type of service that our customers prefer. For instance, some prefer to visit our website and fill out their quote forms themselves while others prefer for us to do their leg work. Our desire is to help you obtain the best quote possible. Whatever your own personal preference, Reliable Insurance Solutions is here to assist you.

We do ordinary extraordinarily well.

We do ordinary extraordinarily well.

Our Partners

As an independent insurance agency, we have the ability to work with a variety of companies to give you the very best prices and options.

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